Privacy Policy — 77xs

This Privacy Policy ("Policy") is issued by 77xs ("we", "us", "our"), operating under the domain 77xs.cam, an English-language online sports betting and live casino platform serving adult users including those based in Pakistan. This Policy describes how we collect, process, store, share and protect personal data in connection with your use of the platform, in compliance with applicable data protection law.

By registering an account or using the platform, you acknowledge that you have read and understood this Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must not register or continue using the platform.

This Policy should be read together with our Terms & Conditions and our Responsible Gambling guidelines, which together govern your relationship with 77xs.

In this Policy, the following terms carry the meanings set out below unless context requires otherwise:

We collect personal data through multiple channels as set out below. We collect only what is necessary for the purposes described in this Policy.

We process personal data on one or more of the following lawful bases:

• Contractual Necessity: Processing required to provide platform services, execute wagers, process payments and manage your account in accordance with the Terms & Conditions.
• Legal Obligation: Processing required to comply with applicable law, including AML obligations, KYC requirements, tax reporting obligations and regulatory requests from competent authorities.
• Legitimate Interests: Processing that serves our legitimate business interests, including fraud prevention, platform security, responsible gambling monitoring and product improvement, where those interests are not overridden by your rights.
• Consent: Where we rely on your consent — for example, for optional marketing communications — you retain the right to withdraw consent at any time without affecting the lawfulness of prior processing.

We use the personal data we collect for the following purposes:

• Account Management: Creating, maintaining and securing your 77xs account; processing your KYC verification; enabling login and session management.
• Service Delivery: Processing deposits and withdrawals (including PKR-denominated transactions); settling sports bets on cricket, PSL, T20I, ICC events, football, UFC and other markets; providing live-dealer and RNG game access.
• Regulatory Compliance: Satisfying AML, KYC, fraud prevention and responsible gambling obligations; responding to lawful requests from competent authorities.
• Responsible Gambling: Monitoring wagering patterns to identify potential problem gambling indicators; enforcing limits, cool-off periods and self-exclusion commitments you have set.
• Customer Support: Responding to queries, complaints and account issues submitted via Live Chat, Help Center or email.
• Platform Improvement: Analysing aggregated and anonymised usage data to improve platform performance, interface design and game selection.
• Communications: Sending transactional notifications (e.g., deposit confirmation, withdrawal status, account security alerts). Marketing communications are only sent where you have consented and may be unsubscribed at any time.
• Security: Detecting and preventing fraud, unauthorised access, money laundering and other prohibited conduct described in the Terms & Conditions.

We do not sell your personal data to third parties for marketing purposes. We may share your data in the following circumstances:

• Service Providers (Processors): We engage third-party processors — including payment processing partners, KYC verification providers, cloud infrastructure operators, analytics providers and customer support tools — under strict data processing agreements that prohibit them from using your data for their own purposes.
• Regulatory & Law Enforcement Authorities: We will disclose personal data to competent governmental, regulatory or law enforcement authorities where required by applicable law, court order or official regulatory request. We are not required to notify you of such disclosures where prohibited by law.
• Fraud Prevention & AML: Where required by our AML obligations or fraud prevention controls, we may share data with industry-wide fraud databases or regulatory reporting systems.
• Business Transfers: In the event of a merger, acquisition, reorganisation or sale of assets involving 77xs, your personal data may be transferred to the relevant successor entity, subject to equivalent privacy protections.
• With Your Consent: We will share your data with other parties only where you have given explicit consent for a specified purpose.

We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, including compliance with legal, regulatory, AML and accounting obligations. The following retention principles apply:

• Account Data: Retained for the duration of your account and for a minimum period after account closure as required by applicable law and regulation. AML obligations typically require financial records to be retained for a period of years following the last transaction.
• KYC Documents: Retained for the minimum period required by applicable AML and identity verification regulations. Documents are not retained beyond what is legally required.
• Transaction Records: Retained in accordance with applicable financial record-keeping requirements.
• Support Communications: Retained for a reasonable period sufficient to resolve disputes and for quality assurance purposes.
• Technical and Usage Data: Retained in anonymised or aggregated form for platform analytics beyond the personal retention period.

Upon expiry of the applicable retention period, data is securely deleted or anonymised in a manner that prevents re-identification.

77xs implements technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or destruction. Our security measures include, without limitation:

• 256-bit SSL (TLS) encryption on all data transmitted between your device and our platform
• Two-factor authentication (2FA) available for all registered accounts
• Access controls limiting data access to authorised personnel with a need-to-know basis
• Encrypted storage of sensitive account data and KYC documents
• Regular security assessments and vulnerability monitoring
• Incident response procedures for data breach detection, containment and notification

In the event of a personal data breach that is likely to result in a high risk to your rights, we will notify you without undue delay as required by applicable law.

The 77xs platform uses cookies and similar tracking technologies to support platform functionality, maintain session state, detect fraud and gather anonymised analytics to improve the user experience. We categorise our cookies as follows:

• Strictly Necessary Cookies: Essential for the platform to function. They enable session management, login state and security controls. These cannot be disabled without impairing core functionality.
• Analytics Cookies: Collect aggregated, anonymised data about how users navigate the platform. This data is used to improve platform performance and usability. No personally identifying information is shared with analytics providers beyond what is necessary.
• Security & Fraud Cookies: Support fraud detection, abuse prevention and responsible gambling monitoring by identifying unusual session patterns.
• Preference / Session Cookies: Remember your interface preferences, game choices, odds format settings and language options across sessions.
• Marketing Cookies: Used only where you have provided explicit consent to receive personalised promotional content. You may withdraw consent at any time by adjusting your cookie preferences or contacting support.

Most web browsers allow you to control cookie settings. Disabling non-essential cookies may affect your experience of non-critical platform features but will not prevent you from accessing core betting and casino functions.

Subject to applicable data protection law and any overriding legal obligations (including AML retention requirements), you have the following rights in respect of your personal data:

To exercise any of these rights, contact us via the support channels listed in Section 15. We will respond within a reasonable timeframe in accordance with applicable law. We may request identity verification before fulfilling a rights request to prevent unauthorised disclosure.

The 77xs platform is strictly for adults aged 18 years and above, or the higher minimum age required by the operator's license jurisdiction. We do not knowingly collect personal data from minors. Age verification is a mandatory component of the KYC process and must be completed before any withdrawal is processed.

If we become aware that personal data has been collected from a person below the minimum age, we will immediately close the associated account, void any wagers placed and delete the data subject to applicable legal requirements. Parents or guardians who believe a minor has registered an account should contact us immediately via Live Chat or email.

77xs operates as an internationally accessible platform. Your personal data may be processed or stored in countries outside your country of residence, including countries that may not have data protection laws equivalent to those in your jurisdiction.

Where personal data is transferred outside your jurisdiction, we take steps to ensure that appropriate safeguards are in place — including contractual data processing agreements with our service providers — to protect your data to a standard substantially equivalent to the applicable data protection regime.

By using the platform, you acknowledge and consent to the international transfer of your data as described in this Policy.

Users accessing 77xs from Pakistan — including from Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar — should be aware of the following:

• No Local Regulation: 77xs is not regulated, licensed or endorsed by any Pakistani authority, including the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan, or any provincial authority. This Policy is not issued under Pakistani data protection law; however, we endeavour to apply the data protection principles set out herein in a manner that respects your interests.
• Payment Data: References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah on the 77xs platform are for contextual reference only. Data shared with payment providers is limited to what is required for the specific transaction you initiate. These entities are not data-sharing partners of 77xs outside of their role as payment processors for individual transactions.
• KYC Documents: Pakistani CNIC and passport data submitted for KYC is processed exclusively for identity verification purposes in accordance with Section 3 above. We do not share CNIC data with advertising, marketing or data-brokering entities.
• Local Law: Pakistani data protection legislation is evolving. Users are responsible for satisfying themselves that their use of 77xs — including sharing their personal data with an international operator — is consistent with applicable Pakistani law. This notice is not legal advice.

77xs reserves the right to update or amend this Privacy Policy at any time. Material changes will be communicated to registered users via an account notification or by publishing the updated Policy with a revised Effective Date. The date of the most recent review is stated at the top of this page.

Your continued use of the platform following publication of an amended Policy constitutes your acknowledgement and acceptance of the updated terms. If you do not agree with a material change, you may close your account and cease using the platform. Balances will be processed in accordance with the withdrawal procedure in the Terms & Conditions.

For any questions about this Privacy Policy, to exercise your data rights, or to raise a data protection concern, you may contact us through the following channels: